Our Story
As lifelong dog lovers and city dwellers, we started WagWorks with a simple mission: to make life easier for urban dog owners and better for their dogs. We wanted to build a space from the ground up with a dog’s needs at it’s heart. A place where dog owners can conveniently access the services and support they need.
Values
Mission
Our mission is to enrich the lives of, and partnerships between dogs and their owners through trust, compassion, unparalleled expertise and providing ultimate convenience. Our dog-centric membership clubs use scientifically-proven best practices across our holistic range of services, which cover every aspect of canine care.
Become a member
Membership begins with a Meet & Greet, where you can explore our club, meet the team, discuss your dog’s needs, and find the best membership for you and your four-legged friend.
James
Founder
James Netherthorpe is an ex-banker who has spent his life surrounded by dogs and children. Living in London meant that it was complicated ensuring that his dogs were catered for in the right way. It was this frustration that has driven him to research the ethogram of a dog and meet with specialists to design an environment that fulfills a dogs needs.
Rhi
Co-Founder
With a degree in Psychology and a love for dogs, Rhi began to explore canine communication and behaviour. After meeting with a number of professionals in the industry, she realised just how misunderstood our canine companions really are. Inspired by this, she set out to create a unique, science-backed care solution designed to truly meet a dog’s needs.
Ollie
Co-Founder
Ollie is the driving force behind our mission to make city life better for dogs and their owners. With a passion for problem solving and a sharp eye for operations, Ollie ensures every detail of WagWorks runs smoothly, from our expert-led services to the warm community we’ve built.
Our Community
Our in-house specialists share their expertise on training, behaviour, and wellbeing, along with updates on events and workshops.